• Pomegranates are high in nutritional value and will benefit your health

Welcome to POMASA

The Pomegranate Producers Association of South Africa (POMASA) was established in 2009, with the main purpose of providing a structured platform through which industry specific matters could be addressed with a common benefit for its members. The Association is currently in process of being incorporated as a non- profit company under the Companies Act. The Afrikaans translation is Granaat Produsente Assosiasie van Suid-Afrika.

Focus Areas

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Statistics & Information

The total number of South African pomegranate plantings is expected to be approximately 1000ha; however a recent industry survey conducted in 2012 concluded that the total number of plantings is 754 hectare…..read more

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Research & Development

POMASA considers Research and Development as a compulsory investment for the Industry’s future – it is without no doubt that it is extremely important for all new crops in South Africa, such as pomegranates.
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Economic development & Transformation

POMASA acknowledges the role of economic development and transformation and the pivotal role it plays in the overall industry. Approximately 25 % of the total …..read more

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Market access

Achieving Market access for fresh pomegranates from South Africa is a comprehensive process which entails not only negotiations with importing country’s Plant Health authorities via the National Department of Agriculture Forestry and Fisheries (DAFF),
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Local and international marketing

Pomegranates are currently ranked the 18th in terms of the mostly consumed fruit globally and are expected to move to 10th place within the next 10 years due to the fruits health benefits, improved cultivar selection and convenient pre-packaging…..read more